When to use: Use when textured definition, frizz-free hair and a natural look is desired
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Strong Hold. Ultra Matte Styling Paste. Delivers intense matte results with easy application and flexibility. Creates texture and a matte ‘no product’ finish. Hair thickness is enhanced, adding extra texture and body. • Humidity resistant • Never flakes • Water soluble • Kiwi fragrance -
Firm Hold. Gritty Finish Paste. Delivers a firm, gritty and flexible finish. Ideal for short to medium length styles where texture is required and hair thickness needs to be enhanced. • Humidity resistant • Never flakes • Water soluble • Green apple fragrance
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Brutal Hold. Low Sheen Styling Mud. Delivers intense mattifying texture with a low sheen finish. Hair thickness is enhanced, adding extra texture and body where needed. • Humidity resistant • Never flakes • Water soluble • Citrus orange fragrance
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Firm Hold. High Gloss Mud. Smooth and controlled with enhanced shine. Clay texture styling mud provides firm hold, while leaving the hair touchable and defined. • Humidity resistant • Never flakes • Water soluble • Mango fragrance
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Flexible Hold. Natural Sheen Cream. A smooth paste that spreads and works easily through the hair. Creates flexible hold, definition, soft light texture and a natural shine finish. Ideal for creating separation on longer hair, thickening fine hair and defining curls. • Never flakes • Water soluble • Cantaloupe fragrance
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Strong Hold. High Gloss Pomade. Offers maximum style hold with maximum shine. This pomade never dries and remains flexible offering a sleek, wet look and polished finish. • Humidity resistant • Never flakes • Water soluble • Coconut vanilla bean fragrance
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Savage Hold. Semi Matte Mud. The ultimate styling paste for those who like their hair to have savage hold, with flexibility when styling. Mud-clay consistency delivers intense hold and texture of a clay, with a semi-matte sheen finish and ease of application. • Humidity resistant • Never flakes • Water soluble • Mandarin peel fragrance
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Intense moisture and hydration. Eliminates frizz. Defines curls. Non greasy. Humidity resistant.
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American Crew Alternator provides flexible styling and restyling power. The pliable spray allows hair to be reshaped and restyled throughout the day using your hands, without the need to reapply product. Ideal for natural looks with medium hold and shine, it leaves a non-tacky feel that can be easily washed out with shampoo.
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American Crew Fortifying Shampoo is a daily shampoo for thinning hair that removes buildup, refreshes the scalp, and leaves the hair soft and clean. Benefits:
- Contains ingredients that cleanse, soften and help to increase hair volume.
- Refreshes the scalp as it conditions.
- Removes Buildup.
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American Crew Cream Pomade is perfect product for light hold and low shine. American Crew is a moisture-rich cream pomade that provides a natural look while taming hair leaving a low shine finish.
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Grooming Spray is an incredibly flexible product. Use it on damp hair before styling or when hair is dry to hold styles in place, Excellent for gray hair or fine prone to static. It's also a build-able product, meaning the more you apply, the greater the hold. Grooming Spray washes out easily with no sticky residue.
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Pomade is a thick gel that gives your hair the long-lasting hold you want without a greasy or heavy finish. American Crew Heavy Hold Pomade is made for longer, thicker hair but also creates volume and thickness with every day use. It has a musky and masculine scent while keeping your hair right where you want it all day long.
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Light Hold Texture Lotion provides blight control for fine or thin hair, resulting in a natural look, with slight definition. This is an excellent choice for those who want light control in their hair without using a lot of product.
